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About the project and book.

You’ve reached the home of one of the most unique tributes to the USA’s “Mother Road”. While there are hundreds of resources about the sights and stops along this iconic highway, this project focuses on the people of Rt. 66: those who live along it, those who run its attractions and those living the dream of traveling it. Our team is dedicated to helping preserve the legacy of this American icon and its pioneers.



So, what exactly is I am Rt 66?

The process is simple. Our team travels to locations along Route 66 and organizes unique portrait shoots. Participants are asked to complete three sentences: “I am…”, “I regret…” and “Before I die…” on a plain, white piece of paper. That’s followed by a quick, informal portrait session with photographer Jim Livingston.

What happens next?

After the session, each individual’s photo is combined with his or her handwritten answers to create a one-of-a-kind portrait that says so much more than a simple photograph. A digital, printable copy of the image is emailed to each participant after the photos are processed, as our thanks for your participation.

Follow our journey up and down America's Mother Road (Rt 66) on our blogs!


The best of the portraits will become part of a series of books, beginning with I Am Route 66 Vol. 1. Each book will become available to the public, offering a fresh, new insight into the people of Rt 66 and humanity in general.

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